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Oct. 23, 2024
In February 2011, I had the maven of mavens, Seth Godin , on the show to discuss the end of the industrial age. “So why are you so popular?” I asked the best-selling author, entrepreneur and teacher. “I notice things,” he explained. Luckily for all of us, nearly fourteen years later, Godin is still noticing things, especially the obvious stuff that most of us miss. The problem, as he notes in his new book, This is Strategy, is that we mostly think tactically and thus overlook the strategic insig...