Californian True Crime: A Killing in Cannabis
"The black market exists only because we decided that this form of trade should be illegal." — Scott Eden
In October 2019, tech executive Tushar Atre was abducted from his oceanfront home in Santa Cruz and found murdered on his own property in the redwoods — shot execution-style, hands bound. He had spent barely three years in the cannabis business. Scott Eden's new book traces how a charismatic Silicon Valley entrepreneur, seeking to "disrupt" the newly legal weed industry, found himself entangled with an array of colorful and dangerous characters — hippie do-gooders, black-market operators, and stone-cold killers. We discuss the permeable divide between legal and illegal cannabis, why the industry has been an economic disaster for most founders, and whether America's half-pregnant approach to legalization created the conditions for Tushar's death. A California story about ambition, love, and the darker edges of the American dream.
About the Guest
Scott Eden is an award-winning investigative journalist whose work has appeared in ESPN The Magazine, GQ, Wired, Inc., and The Atavist. His story "The Prosecution of Thabo Sefolosha" won a 2017 New York Press Club Award and a National Association of Black Journalists award for investigative reporting. He is the author of Touchdown Jesus (Simon & Schuster, 2005) and the new A Killing in Cannabis.
References:
People discussed:
- Tushar Atre — tech executive and cannabis entrepreneur; murdered October 1, 2019
- Rachael Lynch — cannabis grower from the Emerald Triangle; Atre's business partner and lover
- Ken Kesey — author of One Flew Over the Cuckoo's Nest; Merry Pranksters; La Honda cabin in the Santa Cruz Mountains
- Sean Parker — Napster founder, early Facebook investor; bankrolled Proposition 64
- Travis Kalanick — Uber founder; comparison to Atre's brash, edge-seeking style
- Tony Hsieh — Zappos founder; tragic death; Silicon Valley hipster executive archetype
Places:
- Pleasure Point, Santa Cruz — oceanfront neighborhood; famous surf break; Atre's home
- Emerald Triangle — Humboldt, Mendocino, Trinity counties; America's cannabis heartland
Legal and historical:
- Proposition 64 (2016) — California ballot initiative legalizing recreational cannabis
- Proposition 215 (1996) — earlier medical marijuana law; the "215 era"
About Keen On America
Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States—hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,800 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting.
Chapters:
- (00:13) - America's war on drugs
- (02:03) - The victim: Tushar Atre
- (05:27) - Prop 64 and the gold rush
- (08:15) - The counterculture connection
- (11:13) - The permeable divide
- (14:43) - Tech bros living on the edge
- (17:10) - Steve Jobs, Burning Man, and weed money
- (18:07) - The murder
- (20:06) - Rachael Lynch
- (22:39) - Economic collapse
- (25:31) - Half-pregnant prohibition
- (31:45) - The paranoia problem
00:13 - America's war on drugs
02:03 - The victim: Tushar Atre
05:27 - Prop 64 and the gold rush
08:15 - The counterculture connection
11:13 - The permeable divide
14:43 - Tech bros living on the edge
17:10 - Steve Jobs, Burning Man, and weed money
18:07 - The murder
20:06 - Rachael Lynch
22:39 - Economic collapse
25:31 - Half-pregnant prohibition
31:45 - The paranoia problem
00:00:00,300 --> 00:00:03,120
Hello, my name is Andrew Keen.
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Welcome to Keen on America, the Daily
Interview Show about the United States.
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Hello everybody.
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Uh, people always talk these days about
profound change in America, but I wonder
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whether some things have stayed the same.
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Certainly our fetishization of
drugs and the war on drugs, uh,
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Trump of course, invaded, uh.
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Venezuela, at least for a
day in the name of drugs.
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He has a war on Fentanyl.
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And the more it seems to me as if we talk
about the war on drugs, the less we know.
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My guest today has a new book out,
not in theoretical terms on the war on
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drugs, but a, a book about a killing
in cannabis, which in some ways brings,
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I think a lot more enlightenment
to the complicated subject of.
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Drugs, illegal and otherwise
in the United States.
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Um, my guest is Scott Eden, the
book, 'A Killing in Cannabis' has
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already got a rave review on the
New York Times and he is joining
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us from, uh, Chile, uh, New Jersey.
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Uh, Scott, congratulations on
the new book, especially the
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the New York Times Review.
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Thank you so much.
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Uh, I don't wanna get too theoretical
with you, but do you agree with me that
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there's a lot of nonsense in America?
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Talked about drugs.
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Uh, yeah, I mean there's
a lot of nonsense.
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Talked about, just about every subject,
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particularly drugs and these,
this obsession with war on it
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of stopping it coming into the
country and all the rest of it.
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Yeah, I mean, it's, it's always
been, um, this whack-a-mole.
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I mean, really, is it ever going to
be, I mean, staunched completely, no.
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Uh, and it's done.
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I mean, it's just, it's obvious
that it's done more damage the
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war on drugs than, than problems.
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It's solved.
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Um, and you know, the, the book that a
Killing and cannabis focuses obviously on,
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on the, on the wheat business, which is
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somewhat different, which is
supposed to be legal, right?
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So, so tell me the story.
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It's a remarkable story and of course.
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Like many remarkable stories.
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It's a true story.
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Yes, it is.
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Uh, yeah.
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And set in California, in Santa
Cruz, California, and it takes place
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a beautiful Santa Cruz.
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We were talking about
it before we went live.
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One of my favorite, I I'm in San
Francisco, one of my favorite
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places outside San Francisco.
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It's, it's very much of
the Bay Area, but, um.
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It's a story about, you know, and
here's another part of the Bay Area.
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It's a story of a tech executive who
along, along with it was a whole wave
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of people from like the Silicon Valley
kind of world, business world who decided
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to, uh, found cannabis startups when
California recreationally legalized.
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Uh.
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In 2016 by, you know, by the, the
plebe site, you know, the, um, voting
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measure in the same Trump year as Trump
was elected for the first time around.
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But that, that like sparked this
huge wave of people, you know, who
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would, would try to get then licenses
to create cannabis companies.
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And, uh, the, the person at the center
of the story, the ultimate victim of a,
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of the murder was a named Tushar Tre.
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Yeah, he sounds like a rapper to me.
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Although, of course, um, he wasn't, or
like many rappers, he ended up murdered.
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But that's another story.
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He was a, uh, you know, well-respected,
um, by his peers, uh, cannabis, or
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not cannabis, a tech entrepreneur.
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He had had his own company re net.
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He was sort of, um, you know,
uh, in, in the, in the internet
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side of, of the, of the business.
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He'd, he had come out to Santa Cruz.
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He was actually raised, born and raised.
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Not born, but um, grew
up in Westchester County.
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Outside New York City, his mother
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up the road from you.
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Should we, should we not let
East Coasters come to California?
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Are they, they're gonna turn into
drug criminals of one kind or another?
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Too late for that.
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I mean, people come to select,
especially in the.com boom.
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People were coming from all
over, you know, and there it's
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sort of a, a rep prise, right?
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Like, um.
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Here.
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He came to stand.
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He came to Santa, to the Bay
area to participate in the.com
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boom, when he was pretty young.
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He's still in his twenties.
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Is he a good guy with this, this too
Sha He, he looks a little like a ra.
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Certainly.
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He's not around anymore.
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He has the name of a rapper.
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Was he a classic bro entrepreneur?
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What distinguishes him from
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wave
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of wave after?
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Startup entrepreneurs that
come to Northern California.
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He was an ind in of
Indian American heritage.
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Um, his mother was, uh, and both
his parents were from India.
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He, his mother though, was a,
kind of, was a really well known,
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uh, computer scientist, like
a, like database engineering.
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And she worked for IBM for many years.
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And she, um, you know, kind of helped
him create this company in, in the
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Bay Area when he was just starting out
in the, in the nine, late nineties.
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And it was a, a company that's like one
of the first to like design websites
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for corp for companies, many of which
were Silicon Valley startups themselves.
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And so he was sort of in early on that.
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And his, his,
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oh, he was, uh, like the
original Levi's in the Gold Rush.
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He was selling the picks to the miners,
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sort of, yeah.
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I mean, and, but he designed what his
company designed websites essentially.
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And then, you know, where it was sort
of the marketing and design side of
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that, that first wave of internet.
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But it, the company, um.
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Was successful and was exists to this day.
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And he was running that and then, you
know, made a lot of money, um, and did
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very well and then lived in Santa Cruz
on, on the, on the, on Monterey Bay.
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It was a big surfer.
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And then like, like many others was
drawn though when cannabis, uh, when.
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Finally recreational legalized
in California in 2016.
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He had met along with many others,
decided to saw a huge opportunity.
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I, is there a, a moral
quality to this story?
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I mean, so far he sounds just
another tech bro comes out, starts
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a web design company, successful
lives in Santa Cruz, where many
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right
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of the tech community live and then sees
a, a legal opportunity with cannabis,
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which, uh, as you know, was legalized.
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So.
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W Where's the moral story here, Scott?
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Well, I mean he, in many ways, Tushar Wa
was a kind of product of Silicon Valley.
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So the whole, he didn't have an MBA,
but certainly he came from that R um,
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r Ruth, ruthless, you know, capital,
you know, capitalistic, you know, we
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must disrupt, we want, we're always
seeking the next giant opportunity.
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Um, and they saw that people like Tushar
and guys like him saw that in cannabis.
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Cannabis legalization in California
was, in many ways, you know, a kind of,
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it's, it's really the, the connections
to the tech industry are deep.
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I mean, Sean Parker, you know, the,
um, the Facebook early investor,
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the Napster guy, he was, he
essentially bankrolled Proposition 64.
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Prop 64.
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The, the ballot initiative.
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Yeah.
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I think, uh, Parker is also
notorious for having his wedding
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in the, in the Redwoods and, um.
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Trashing the place up a little bit.
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Oh, I didn't know about that.
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Probably.
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Uh, there was some, some
drugs involved there too.
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Um, so I, I'm guessing that the main
character at the heart of your story,
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uh, Tushar used words like scale a lot.
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Did he wanna become the
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Yes.
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The
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Mark Zuckerberg or the Jeff Bezos of the,
of the, of this new cannabis business?
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I mean, I, he certainly
had ambitions to create.
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A sophisticated, um, cannabis company he
chose, you know, there's these different
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sectors of the weed business you can grow.
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Obviously it's just
agriculture, um, retail.
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But he chose to get into manufacturing,
which is essentially, you know,
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the creation of hash oil, where
you're extracting the essential oil
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essential oils of the THC in, its
in its purest form from the plant.
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It's sort of the, um, the air to the
tradition of hashish making, which was
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taking the res, the high THC resins on the
plant and creating a, a, a consumable s
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smokeable product from that, it's ancient,
but this was, this is done in like a
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chemical, in a, in a lab, in a laboratory.
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And it takes, it's, if not
done properly, it's dangerous.
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Um, so Tushar decided to get into
that area and, you know, they, he had
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ambitions of, you know, create, you know.
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Holding out until, you know,
there's FDA approval for, for,
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for cannabis based, um, medicines.
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And so he was sort of angling to become,
you know, and you know, the, the idea
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of isolating various cannabinoids, which
is, you know, cannabis is a very complex
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substance filled with many different
kinds of molecules that not, that are
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not well understood in addition to THC.
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And so he was really sort of
going off into this, these,
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these, this kind of scientific.
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Angle,
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and this wasn't of course, new.
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I mean, I know in the book you talk
about the intellectual genealogy,
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not just of Silicon Valley,
but of this entire subculture.
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Ken Kei, of course.
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Yes.
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Who wrote One Flew Over as a Cuckoo's
nurse, very much involved with Stanford
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in the area, very influential of his time.
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Stewart Brand.
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I mean, this was in the water, in the
air in Northern California, wasn't it?
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Big time.
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I mean, in many ways the cannabis industry
we know today was given, you know, it
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was, was birthed by the counterculture
of Calif in California in the sixties.
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And one of the, one of the epicenters
of Count the counterculture was the
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Bay Area or the, you know, maybe.
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Certainly not just San Francisco,
but um, Santa Cruz as well and yeah,
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and Ken and Casey, who was one of
the founding fathers of the, of the
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and brand.
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They seem to be high most of the time.
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Kei.
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That's what,
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yeah.
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I mean they were
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iconic figure
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using everything and, you know, the,
his writing cabin Ken Casey's was,
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uh, in, uh, LA Honda, which is in the.
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Not in Santa Cruz County.
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It's in San Mateo, but still
it's in the Santa Cruz mountains.
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In the nestled, in the Redwoods.
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It's in the sa, same region.
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And um, you know, that was the
home base for the Mary Pranksters.
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The house band was the,
became the grateful dead of
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Right.
206
00:10:28,450 --> 00:10:32,320
And, but Casey wasn't murdered
Stuart brand still around
207
00:10:32,320 --> 00:10:33,850
living on his houseboat in the
208
00:10:34,270 --> 00:10:34,600
Yes.
209
00:10:34,600 --> 00:10:36,220
San Francisco Bay.
210
00:10:36,250 --> 00:10:40,090
Um, they were not in one of the Grateful
Dead, were executed or murdered.
211
00:10:41,445 --> 00:10:41,745
Yeah.
212
00:10:41,805 --> 00:10:45,825
What happened to this, this, this,
your, the, the, the hero or the
213
00:10:45,825 --> 00:10:47,565
anti-hero in your book, tohar.
214
00:10:47,565 --> 00:10:55,695
Why, why did he devolve or slide into
one kind of criminality or another?
215
00:10:56,865 --> 00:11:00,165
Well, I mean, the cannabis business,
you know, it's, it's, it was just
216
00:11:00,165 --> 00:11:03,585
then emerging from prohibition, just
when Tohar was, was getting into it.
217
00:11:03,585 --> 00:11:07,365
Or there's a slow evolution
from total prohibition through
218
00:11:07,365 --> 00:11:08,985
the medical marijuana regime.
219
00:11:09,705 --> 00:11:12,045
To recreational
legalization in California.
220
00:11:12,825 --> 00:11:15,675
But if you think about it as a
national movement, you know, the
221
00:11:15,825 --> 00:11:20,595
state by state, you know, prohibitions
are, are being eliminated and it's
222
00:11:20,595 --> 00:11:23,895
becoming legal sort of here and there,
but it's still federally illegal.
223
00:11:24,315 --> 00:11:27,945
So I would still consider even now,
and especially when Tushar was getting
224
00:11:27,945 --> 00:11:31,335
into the business, it was this chaotic
time, like this prohibition that
225
00:11:31,335 --> 00:11:33,555
had been around for since the 1930s.
226
00:11:35,115 --> 00:11:36,375
Only partially ending.
227
00:11:36,645 --> 00:11:36,915
Right?
228
00:11:36,915 --> 00:11:40,365
So you had, yes, you had people from
outside of cannabis wanting to get
229
00:11:40,365 --> 00:11:42,975
into the, into the industry like Tohar.
230
00:11:42,975 --> 00:11:46,965
But then you had also people who had
been involved in the black market for,
231
00:11:47,235 --> 00:11:51,945
for many years also trying to position
themselves to go legit to get licenses.
232
00:11:52,035 --> 00:11:54,855
And so there's all of these people were
scrambling to position themselves to
233
00:11:54,855 --> 00:11:57,825
take advantage of what they thought
was gonna be this giant opportunity.
234
00:11:58,785 --> 00:12:00,705
So at the beginning you
kind of had to deal with.
235
00:12:01,335 --> 00:12:05,175
Even if you wanted to do things totally
a license and above board, there was
236
00:12:05,175 --> 00:12:11,145
no way to avoid not dealing with people
who, who were in the black market, right?
237
00:12:11,175 --> 00:12:12,165
Organized crime.
238
00:12:12,165 --> 00:12:17,145
There's that famous moment in
The Godfather when, um, there's
239
00:12:17,145 --> 00:12:22,365
a conversation about whether or
not to go into the drug business.
240
00:12:22,455 --> 00:12:25,425
Um, what was, uh.
241
00:12:26,835 --> 00:12:30,375
Was he associated, did he become
involved with organized crime?
242
00:12:31,785 --> 00:12:35,595
I mean, the cannabis world is sort
of just a little bit different
243
00:12:35,595 --> 00:12:36,975
than like the harder drugs.
244
00:12:37,035 --> 00:12:41,985
So organized crime is not
quite as involved in weed
245
00:12:41,985 --> 00:12:43,995
as, uh, as cocaine or heroin.
246
00:12:43,995 --> 00:12:44,625
But it is there.
247
00:12:44,805 --> 00:12:47,865
I mean certainly the Mexican
drug cartels got their start
248
00:12:48,105 --> 00:12:49,930
actually, um, selling cannabis.
249
00:12:50,640 --> 00:12:54,780
Selling weed brick, Mexican brick
weed into the United States during
250
00:12:54,780 --> 00:12:56,040
the sixties and even before.
251
00:12:56,400 --> 00:13:00,750
So the, the organized crime groups
that grew in Mexico out, uh, you
252
00:13:00,750 --> 00:13:04,680
know, to what we know today, kind of
had their start as weed traffickers.
253
00:13:05,625 --> 00:13:08,025
So yes, there is organized crime,
but you know, it's a, it's a,
254
00:13:08,025 --> 00:13:09,675
it's a, it's a diverse world.
255
00:13:09,675 --> 00:13:15,045
You had like these kind of, um, hippie
do-gooders who were creating patient
256
00:13:15,045 --> 00:13:19,485
collectives that, you know, uh, also
were profiting on the black market.
257
00:13:19,485 --> 00:13:21,195
So is that organized crime?
258
00:13:21,375 --> 00:13:25,035
Not in the, you know, sort of popular
sense, but I mean, they were, you
259
00:13:25,035 --> 00:13:29,115
know, many of these people became kind
of pot tycoons on a very large scale.
260
00:13:29,850 --> 00:13:31,260
And they came out of the counterculture.
261
00:13:31,260 --> 00:13:35,069
So they were kind of like this
almost hippie, gangster, um, type
262
00:13:35,400 --> 00:13:38,640
of, of, of operator in cannabis.
263
00:13:38,760 --> 00:13:45,030
Also, when, you know, recreational weed
was just coming into play in 20 16, 20 17.
264
00:13:45,030 --> 00:13:48,000
So it was like this kind of, that's
one of the reasons I was drawn
265
00:13:48,000 --> 00:13:49,110
to the book in the first place.
266
00:13:49,110 --> 00:13:53,610
It's like this sort of diverse
mixture of very colorful people.
267
00:13:54,150 --> 00:13:54,480
Yes.
268
00:13:54,630 --> 00:13:58,410
Put it, um, to put it
euphemistically, colorful people.
269
00:13:58,410 --> 00:13:58,890
Is there.
270
00:13:59,505 --> 00:14:01,485
Is this very much of an American story?
271
00:14:01,485 --> 00:14:06,075
Of course, when we talk about
prohibition, post-prohibition, we
272
00:14:06,075 --> 00:14:10,665
don't just think of the Godfather, we
think of, uh, Gatsby, who apparently
273
00:14:10,665 --> 00:14:17,205
made his money, at least his fictional
money in, uh, in alcohol, um, right.
274
00:14:17,355 --> 00:14:21,015
I mean, of course there are illegal
drugs around drugs around the world.
275
00:14:22,170 --> 00:14:27,420
Do you think that the story you tell in a
killing in cannabis, it's a, a true story?
276
00:14:27,420 --> 00:14:29,400
Is it very much of an American story?
277
00:14:30,180 --> 00:14:33,060
I mean, it's it's pretty, it's pretty,
it, it's, I consider it sort of,
278
00:14:33,060 --> 00:14:35,160
yeah, like an American kind of epic.
279
00:14:35,190 --> 00:14:40,170
I mean, uh, there are, you know, every
country that has weed prohibition
280
00:14:40,170 --> 00:14:42,390
though, would be in a similar position.
281
00:14:42,450 --> 00:14:45,330
You know, I mean, many other countries
that UK included, you know, it
282
00:14:45,330 --> 00:14:50,325
had a. Swinging seventies or the
swinging sixties there, over there.
283
00:14:50,325 --> 00:14:51,735
And, uh, had it had its own, you
284
00:14:51,735 --> 00:14:52,605
start from somewhere.
285
00:14:52,605 --> 00:14:58,005
I mean, there were rumors that Joe Kennedy
made his money originally in illegal Yes.
286
00:14:58,725 --> 00:15:00,765
Alcohol of one kind or another.
287
00:15:00,855 --> 00:15:01,545
Um, never proven.
288
00:15:01,545 --> 00:15:06,105
So for many of the great fortunes
in America were founded, uh,
289
00:15:06,495 --> 00:15:11,775
around this gray area, shall we
say, to speak euphemistically.
290
00:15:12,435 --> 00:15:12,735
Right.
291
00:15:12,735 --> 00:15:17,295
I mean, I, I. That's another reason
that, you know, the Silicon Valley and
292
00:15:17,295 --> 00:15:19,275
cannabis connections are intriguing.
293
00:15:20,355 --> 00:15:25,875
You know, guys like Tohar and some
of the, um, bigger entrepreneurs
294
00:15:25,875 --> 00:15:28,485
in the Silicon Valley, like, I
mean, they live on the edge, right?
295
00:15:28,815 --> 00:15:36,585
They're constantly seeking loopholes
or weak points to exploit right?
296
00:15:36,585 --> 00:15:38,800
In order to, in order to make money.
297
00:15:39,765 --> 00:15:46,755
Um, and I think that Drew Tohar to weed
to begin with in, in some way also is
298
00:15:46,755 --> 00:15:48,555
the, this idea of living on the edge.
299
00:15:49,125 --> 00:15:52,425
You know, he was a big surfer,
loved, you know, had the adrenaline
300
00:15:52,425 --> 00:15:57,885
rush of, of going out and catching
big waves, living dangerously.
301
00:15:57,885 --> 00:15:58,185
And I, I, he
302
00:15:58,185 --> 00:16:00,855
reminds me a little bit, uh, I
used to know a few years ago,
303
00:16:00,855 --> 00:16:03,105
Travis Knick, the founder of Uber.
304
00:16:03,480 --> 00:16:06,120
He is now somewhat disgraced.
305
00:16:06,150 --> 00:16:09,420
Um, I'm not sure how familiar
you are with Kal Nick, but
306
00:16:09,660 --> 00:16:09,930
yeah,
307
00:16:09,960 --> 00:16:14,400
he was another arrogant, brash, but
also brilliantly innovative character.
308
00:16:14,400 --> 00:16:16,290
Was Tushar likable?
309
00:16:17,310 --> 00:16:18,090
I mean, yes.
310
00:16:18,120 --> 00:16:22,590
He has, uh, I mean he, story after
story of how charismatic he was and
311
00:16:22,590 --> 00:16:26,700
he has an extremely loyal friend group
in, in Santa Cruz who, I mean, they
312
00:16:26,700 --> 00:16:30,360
loved him and there was a reason he
was, to them, he was generous, kind.
313
00:16:31,380 --> 00:16:37,170
Sort of, um, dynamic,
creative, you know, innovative.
314
00:16:37,230 --> 00:16:37,829
Innovative.
315
00:16:37,829 --> 00:16:42,089
Also, I mean, here he was, you know,
um, innovating again with, uh, with,
316
00:16:42,150 --> 00:16:45,449
in the cannabis world, you know, so
they, they saw this, um, this, this
317
00:16:45,449 --> 00:16:51,180
brilliant kind of business and, you
know, uh, entrepreneur and founder, um.
318
00:16:52,425 --> 00:16:56,955
You know, he, he was artistic, you know,
soulful, you know, I mean, he was sort of
319
00:16:56,955 --> 00:17:03,195
like one of these kind of hipster, um, uh,
uh, executives that, uh, the Bay Area has,
320
00:17:03,285 --> 00:17:07,875
did, did he, he, he sounds to me as if
he had a kind of a Tony Sue quality.
321
00:17:07,875 --> 00:17:12,135
Tony Sue being the founder of Zappos,
he made hundreds of millions of dollars
322
00:17:12,135 --> 00:17:17,415
from selling, uh, his company to
Amazon, and he had a, a tragic death.
323
00:17:17,474 --> 00:17:19,575
Uh, he was very much involved.
324
00:17:20,444 --> 00:17:22,755
In the world of drugs as well.
325
00:17:22,755 --> 00:17:27,855
Did, uh, did uh, Tushar and Tony Sue,
were they in any way associated, or was
326
00:17:27,855 --> 00:17:30,015
it that, just that sort of subculture?
327
00:17:30,375 --> 00:17:31,725
Yeah, don't, don't think so.
328
00:17:31,785 --> 00:17:34,155
Um, there are many connections though.
329
00:17:34,155 --> 00:17:34,275
Yeah.
330
00:17:34,275 --> 00:17:37,755
Like I said, between Santa Cruz, weed,
e going, even going back into the
331
00:17:37,755 --> 00:17:43,695
medical and prior times and tech, I
mean, you had, uh, the, the a the, I
332
00:17:43,695 --> 00:17:47,295
talked to and, and, uh, one gentleman
in particular who had been growing.
333
00:17:48,405 --> 00:17:51,345
Unlicensed weed on property he
owns in the, in the mountains in
334
00:17:51,345 --> 00:17:53,475
Santa Cruz since the seventies.
335
00:17:54,045 --> 00:17:57,915
And his like chief clientele over the
years sort of evolved from musicians
336
00:17:57,945 --> 00:18:01,845
and in the seventies through, and
then in the eighties it became, uh,
337
00:18:02,355 --> 00:18:07,335
tech executives and founders who saw
in weed away just to kind of chill
338
00:18:07,335 --> 00:18:09,615
out or to inspire their their minds.
339
00:18:09,615 --> 00:18:14,805
There's the Steve Jobs famous origin
story where he came up with the
340
00:18:15,075 --> 00:18:17,535
idea for Apple with the age of.
341
00:18:18,495 --> 00:18:22,725
Pot Wozniak famously saying,
no, he didn't use any.
342
00:18:22,785 --> 00:18:28,845
Um, but there there's this Burning
Man, you know, which was, uh, so
343
00:18:28,995 --> 00:18:33,165
an amalgam of artists and tech
people out out of San Francisco.
344
00:18:33,375 --> 00:18:37,545
Many of the Burning Man installations
were financed by Santa Cruz.
345
00:18:38,534 --> 00:18:40,064
Uh, pot business people.
346
00:18:40,365 --> 00:18:42,975
But again, I mean, all
those things are true.
347
00:18:42,975 --> 00:18:47,745
Uh, jobs went to India and
experimented with psychedelics.
348
00:18:47,895 --> 00:18:48,135
Yeah.
349
00:18:48,405 --> 00:18:53,564
Uh, burning Man has a cult following,
although I'm think less so now, but
350
00:18:53,564 --> 00:18:56,655
none of that is necessarily illegal.
351
00:18:56,655 --> 00:18:58,935
I mean, Steve Jobs died a natural death.
352
00:18:58,935 --> 00:19:01,155
So how did this devolve?
353
00:19:01,155 --> 00:19:03,615
I mean, this sounds like a
standard story, ambitious.
354
00:19:04,020 --> 00:19:10,680
Yeah, entrepreneur, brash, confident,
likable, charismatic from a tech
355
00:19:10,680 --> 00:19:13,020
background, already had one success.
356
00:19:13,020 --> 00:19:17,340
Probably believe that everything
he did would inevitably successful.
357
00:19:17,790 --> 00:19:23,735
How did this turn into,
uh, a story of murder?
358
00:19:26,310 --> 00:19:28,710
I mean, there was a very
huge investigation, you
359
00:19:28,710 --> 00:19:30,149
know, so they find his body.
360
00:19:30,629 --> 00:19:30,870
So just
361
00:19:31,379 --> 00:19:36,360
briefly, uh, um, uh, Scott, what happened?
362
00:19:36,389 --> 00:19:37,350
Tell us the year.
363
00:19:37,350 --> 00:19:38,790
I mean, we don't want
to give everything away.
364
00:19:38,790 --> 00:19:41,100
We want people to read the book,
and it's a wonderful book, right?
365
00:19:41,100 --> 00:19:41,490
I don't wanna, I
366
00:19:41,490 --> 00:19:44,610
wanna great reviews, but
when was he murdered?
367
00:19:44,610 --> 00:19:45,270
What happened
368
00:19:46,050 --> 00:19:48,270
October 1st, 2019?
369
00:19:48,975 --> 00:19:51,825
And so he had been in the Candace
business barely three years by the
370
00:19:51,825 --> 00:19:56,235
time when he was, when he was found,
and he was abducted from his house
371
00:19:56,805 --> 00:20:04,125
by three assailants and then his body
was found, um, on raw land that he
372
00:20:04,125 --> 00:20:05,745
owned in the can Santa Cruz Mountains.
373
00:20:06,104 --> 00:20:07,274
Not on the beach,
374
00:20:07,725 --> 00:20:08,235
no house
375
00:20:08,655 --> 00:20:09,254
on the surfer beach.
376
00:20:09,495 --> 00:20:14,264
His house was on the beach or on the,
on the surf breaks in pleasure Point in
377
00:20:14,264 --> 00:20:15,975
Santa Cruz, which is a famous surf break.
378
00:20:16,245 --> 00:20:18,885
But yeah, his, he owned this
property where there wasn't
379
00:20:18,885 --> 00:20:19,695
no, there were no buildings.
380
00:20:19,784 --> 00:20:23,774
Like I said, it was raw, undeveloped
land and his body was found there.
381
00:20:24,104 --> 00:20:27,195
And, but in sight, uh, you know,
also on the land was a, was an
382
00:20:27,195 --> 00:20:29,625
unlicensed, uh, cannabis farm.
383
00:20:31,094 --> 00:20:33,014
So, I mean, that's an
indication right there.
384
00:20:33,375 --> 00:20:34,155
And how was he shot?
385
00:20:34,155 --> 00:20:35,084
Was he strangled?
386
00:20:35,460 --> 00:20:36,900
He was stabbed and shot.
387
00:20:37,560 --> 00:20:38,880
So it was an unpleasant death.
388
00:20:38,880 --> 00:20:41,400
And, and what did the courts found?
389
00:20:41,400 --> 00:20:45,510
I know that one 18-year-old
driver was convicted.
390
00:20:45,900 --> 00:20:48,390
Uh, have they found
the people responsible?
391
00:20:49,080 --> 00:20:49,620
Yes.
392
00:20:49,650 --> 00:20:52,740
Uh, so I mean, there was a,
a many month investigation.
393
00:20:52,800 --> 00:20:54,210
They eventually made arrests.
394
00:20:54,270 --> 00:20:57,390
I don't wanna give it, give away too
much because there were many persons of
395
00:20:57,390 --> 00:21:01,320
interest and suspects, um, before they.
396
00:21:02,550 --> 00:21:04,320
Zoomed zoned in on the guys.
397
00:21:04,320 --> 00:21:05,340
They eventually arrested.
398
00:21:06,060 --> 00:21:09,870
Um, but they were former
employees of Thar's.
399
00:21:10,020 --> 00:21:11,130
I mean, I may have given that away.
400
00:21:11,250 --> 00:21:11,610
Oops.
401
00:21:11,970 --> 00:21:16,410
Um, but there were, there were, you
know, dozens of people that, you
402
00:21:16,410 --> 00:21:20,460
know at first that investigators
thought may have had a motive.
403
00:21:20,520 --> 00:21:23,490
So it was an inside job, or it
might have been an inside job.
404
00:21:23,820 --> 00:21:23,970
I dunno.
405
00:21:24,000 --> 00:21:27,960
Um, somebody suggested that.
406
00:21:29,910 --> 00:21:32,940
Uh, he knew or somebody
knew that he was gonna die.
407
00:21:33,000 --> 00:21:36,390
Did he, did he, towards
the end of his life, did he
408
00:21:36,390 --> 00:21:38,040
recognize that he was in danger?
409
00:21:38,550 --> 00:21:40,170
I believe he did, yes.
410
00:21:40,290 --> 00:21:43,410
And, um, there's a whole, there's also
a love story at the center of this.
411
00:21:43,410 --> 00:21:43,500
He
412
00:21:43,500 --> 00:21:45,210
decided, yeah, I wanna
get to the love story.
413
00:21:45,210 --> 00:21:49,740
Uh, and, and it wouldn't be a good
story without, uh, uh, a woman,
414
00:21:49,740 --> 00:21:51,360
a beautiful woman, Rachel Lynch.
415
00:21:51,360 --> 00:21:52,260
Tell us about her.
416
00:21:53,490 --> 00:21:53,670
Yeah.
417
00:21:53,730 --> 00:21:55,830
Tushar met her right as he was sort of.
418
00:21:56,580 --> 00:21:59,460
I, you know, coming up with the
idea to get into the weed business.
419
00:21:59,520 --> 00:22:01,350
Um, and he met her.
420
00:22:01,350 --> 00:22:05,940
She was, by chance she rented an
Airbnb that he was, that he, his family
421
00:22:05,940 --> 00:22:09,720
owned, uh, in, in pleasure point.
422
00:22:09,750 --> 00:22:14,760
And, um, you know, he was smitten
with her for quite early and then
423
00:22:14,760 --> 00:22:19,320
found out that she herself was in the
cannabis or had been, she'd sort of
424
00:22:19,320 --> 00:22:23,370
semi-retired and can't come to Santa
Cruz with her mother, who is uh.
425
00:22:24,000 --> 00:22:26,460
In the final stages of
a battle with cancer.
426
00:22:26,490 --> 00:22:31,830
So they kind of went there just to relax
and be calm and in a pleasant climate.
427
00:22:32,850 --> 00:22:36,600
But Tushar met her and, and finally
dragged out of her that she, um,
428
00:22:36,750 --> 00:22:42,300
had just finished, you know, being a
three years or four years of cannabis
429
00:22:42,300 --> 00:22:46,890
cultivation in the Emerald Triangle up
in Trinity County, which is very rural.
430
00:22:47,595 --> 00:22:52,215
Uh, but a, but a, you know, famous
cannabis production area of California.
431
00:22:52,215 --> 00:22:55,845
Also mountainous in rep filled
with redwoods, but she was, she had
432
00:22:55,845 --> 00:22:58,875
been growing black market cannabis
there for a number of years.
433
00:22:58,935 --> 00:23:00,435
So Was she a plant do you think?
434
00:23:00,435 --> 00:23:02,925
To excuse the, the excuse the pun,
435
00:23:04,125 --> 00:23:04,845
A plant?
436
00:23:04,965 --> 00:23:06,405
No, I mean, she was,
437
00:23:06,675 --> 00:23:09,825
so this was just by chance.
438
00:23:09,825 --> 00:23:12,915
By chance, but I mean, they decided
to go into business together.
439
00:23:14,294 --> 00:23:17,564
And Tushar had his, you know,
chemical extraction lab, you know,
440
00:23:17,564 --> 00:23:20,925
side that he, that was the, he had,
was building this licensed lab.
441
00:23:20,925 --> 00:23:24,254
And then she, he just, they wanted to
create like a vertically integrated
442
00:23:24,254 --> 00:23:30,254
company, but they decided riskily
to, uh, to grow and they bought land
443
00:23:30,254 --> 00:23:33,975
specifically in the Santa Cruz mountains
so that she could create a pot farm.
444
00:23:34,155 --> 00:23:35,939
But it was un unlicensed pot farm.
445
00:23:38,355 --> 00:23:38,504
Yeah.
446
00:23:38,504 --> 00:23:41,685
This word vertically
integrated is, it's like scale.
447
00:23:41,685 --> 00:23:43,485
It's another of the Silicon Valley catch.
448
00:23:43,485 --> 00:23:46,814
It is, but actually in the cannabis
business, it's, it's meaningful because,
449
00:23:46,814 --> 00:23:51,165
uh, the, another theme of the story is
that the weed business turned out to be,
450
00:23:51,165 --> 00:23:54,735
not e not a humongous opportunity at all.
451
00:23:54,794 --> 00:23:57,675
It was so, it's been so hard
and there's been such, you know.
452
00:23:59,670 --> 00:24:03,030
My, most of the companies that were
founded in that in the time when Cher was
453
00:24:03,030 --> 00:24:04,530
founded, his have gone out of business.
454
00:24:04,710 --> 00:24:08,250
It's been an enormous struggle,
but the only companies that have,
455
00:24:08,610 --> 00:24:12,330
have found much success at all are
those that both grow and are retail.
456
00:24:12,360 --> 00:24:12,600
Right.
457
00:24:12,600 --> 00:24:13,350
Or have
458
00:24:13,495 --> 00:24:13,575
Right.
459
00:24:13,620 --> 00:24:17,400
And I live in San Francisco and
it's, I go down to the mission a lot.
460
00:24:17,430 --> 00:24:20,580
Live just up the hill From there,
it's not possible to walk around the
461
00:24:20,580 --> 00:24:23,250
mission, which is one of the more
fashionable parts of town without.
462
00:24:23,300 --> 00:24:23,389
Hmm.
463
00:24:23,899 --> 00:24:26,629
Walking past a, a legal weed shop.
464
00:24:26,629 --> 00:24:28,700
So someone's making money somehow.
465
00:24:28,700 --> 00:24:29,090
Scott,
466
00:24:29,270 --> 00:24:33,680
somehow, uh, the retail's probably
doing a little bit better than
467
00:24:33,680 --> 00:24:36,139
cultivators or extractors.
468
00:24:36,230 --> 00:24:40,820
The, the, the price collapsed, you
know, not long after Thar's death.
469
00:24:41,930 --> 00:24:46,820
Um, which was kind of predicted
because, you know, you have this end and
470
00:24:46,820 --> 00:24:49,580
essentially the end of a prohibition,
the beginning of this new industry,
471
00:24:49,639 --> 00:24:50,930
there's gonna be overproduction.
472
00:24:50,930 --> 00:24:51,320
There was.
473
00:24:52,110 --> 00:24:54,510
But it colla, you know, there's so
much weed that's grown in California
474
00:24:54,510 --> 00:25:00,419
that it, it collapsed the price sort
of globally for, for cannabis, both
475
00:25:00,419 --> 00:25:02,459
extracts as well as the plant itself.
476
00:25:02,550 --> 00:25:03,629
Um, uh.
477
00:25:04,410 --> 00:25:06,870
But yeah, it turned out to not
not be an easy business at all.
478
00:25:06,960 --> 00:25:07,380
And
479
00:25:07,440 --> 00:25:11,370
yeah, I know anyone who's been an
entrepreneur in any sense knows that no
480
00:25:11,370 --> 00:25:16,770
business is ever easy, is there, if there
is a parable in this story, we don't
481
00:25:16,770 --> 00:25:20,640
want you giving away all the secrets
'cause we want people to read the book.
482
00:25:21,120 --> 00:25:24,330
Um, which actually looks, it's
been marketed to look like.
483
00:25:25,350 --> 00:25:26,790
A packet of cannabis.
484
00:25:26,790 --> 00:25:26,880
That
485
00:25:26,880 --> 00:25:27,390
is the cover.
486
00:25:27,600 --> 00:25:27,720
That
487
00:25:27,720 --> 00:25:28,275
is the cover, yeah.
488
00:25:28,280 --> 00:25:28,380
Yeah.
489
00:25:28,380 --> 00:25:28,680
Brilliant.
490
00:25:28,680 --> 00:25:29,190
Cover.
491
00:25:29,550 --> 00:25:31,860
Uh, you might get some people
who think they're buying weed
492
00:25:31,860 --> 00:25:33,330
and end up reading your book.
493
00:25:33,540 --> 00:25:38,850
Um, is the parable economic
or moral, I mean, what, what
494
00:25:38,850 --> 00:25:39,840
are we talking about here?
495
00:25:39,840 --> 00:25:44,010
What can, apart from a good story
or remarkable story, what are people
496
00:25:44,010 --> 00:25:50,490
gonna learn from, from, from this,
this tale of, of love and murder and
497
00:25:50,490 --> 00:25:53,070
California and weed, uh, focused on, um.
498
00:25:54,300 --> 00:25:56,460
Uh, on Tohar atra.
499
00:25:57,210 --> 00:26:03,750
Well, hopefully they'll learn, you know,
um, whatever great stories teach, uh,
500
00:26:04,170 --> 00:26:10,740
in this case, you know, it's about how
Americans live now in, in, in business.
501
00:26:10,740 --> 00:26:12,540
You know, it's about American ambition.
502
00:26:12,600 --> 00:26:16,020
You know, what, what lengths are
people, uh, willing to go to,
503
00:26:16,020 --> 00:26:19,320
to, to seize an opportunity that
they feel could be life changing?
504
00:26:20,490 --> 00:26:20,940
Um.
505
00:26:21,900 --> 00:26:22,350
I mean,
506
00:26:22,975 --> 00:26:25,495
did he break the law a lot, Ry
507
00:26:26,580 --> 00:26:27,840
and any number of times?
508
00:26:27,840 --> 00:26:28,350
That's right.
509
00:26:28,350 --> 00:26:32,790
I mean, he had to, he felt he had to do
so in order to create the legal company.
510
00:26:33,210 --> 00:26:38,400
I mean, that's another theme is
the symbiotic relationship between
511
00:26:38,400 --> 00:26:42,510
the black market in weed and the
legal market as it's structured now.
512
00:26:42,600 --> 00:26:44,370
So it's a very gray divide.
513
00:26:44,460 --> 00:26:46,020
Well, they can't exist without each other.
514
00:26:46,020 --> 00:26:47,460
There's a divide, but it's permeable.
515
00:26:48,705 --> 00:26:51,495
You go back and forth, like most
of the companies in California
516
00:26:51,495 --> 00:26:54,375
that are legal today wouldn't exist
without the black, black market.
517
00:26:54,525 --> 00:26:58,665
They can only keep the lights on by
selling into the national black market.
518
00:26:58,845 --> 00:27:00,285
We still federally illegal.
519
00:27:00,345 --> 00:27:03,495
There's no interstate commerce
that is, by definition illicit.
520
00:27:03,720 --> 00:27:04,830
To trade between states,
521
00:27:04,830 --> 00:27:05,700
isn, that good or bad?
522
00:27:05,700 --> 00:27:09,690
Are you suggesting in the book that maybe
there needs to be either you go, I mean,
523
00:27:09,690 --> 00:27:12,930
I, I used to work with a guy who always
used to have this phrase, I love it.
524
00:27:12,930 --> 00:27:14,490
He said, you can't be half pregnant.
525
00:27:14,490 --> 00:27:17,700
Is America trying to be half pregnant
when it comes to the weed business?
526
00:27:17,970 --> 00:27:18,540
Oh, for sure.
527
00:27:18,629 --> 00:27:18,780
Yeah.
528
00:27:18,780 --> 00:27:19,980
That's, they're trying
to have it both ways.
529
00:27:19,980 --> 00:27:20,760
It's just doesn't work.
530
00:27:20,760 --> 00:27:21,450
It's incoherent.
531
00:27:22,200 --> 00:27:23,700
I mean, I don't make any pronouncements.
532
00:27:23,705 --> 00:27:24,034
I don't, I don't
533
00:27:24,840 --> 00:27:25,170
like, yeah.
534
00:27:25,170 --> 00:27:27,270
What do I, I, I take your point in
the book, but what do you think?
535
00:27:27,270 --> 00:27:27,990
Should it be fully.
536
00:27:29,085 --> 00:27:30,885
Fully federalized so that it's just,
537
00:27:31,095 --> 00:27:31,275
yeah,
538
00:27:31,335 --> 00:27:32,355
like anything else?
539
00:27:32,355 --> 00:27:33,825
Or should it be more illegal?
540
00:27:34,215 --> 00:27:35,535
No, it should be federally legal.
541
00:27:35,745 --> 00:27:36,795
Federally legal.
542
00:27:37,275 --> 00:27:39,165
I think there should, or there
should be some sort of carve
543
00:27:39,165 --> 00:27:40,665
out for interstate commerce.
544
00:27:41,415 --> 00:27:42,555
But it's hard.
545
00:27:42,555 --> 00:27:48,975
I mean, even alcohol that you can't still
send bottles of wine between, uh, states.
546
00:27:49,035 --> 00:27:49,275
It's
547
00:27:49,545 --> 00:27:49,665
no.
548
00:27:49,665 --> 00:27:52,275
But I can buy a bottle of
California wine in New Jersey.
549
00:27:53,505 --> 00:27:56,145
And you can't buy California
weed in New Jersey?
550
00:27:56,145 --> 00:27:56,625
Not legally.
551
00:27:56,895 --> 00:27:57,855
Not legally, no.
552
00:27:58,680 --> 00:28:03,480
I can, it would be as if you
could only buy Kentucky Bourbon,
553
00:28:03,570 --> 00:28:04,830
for example, in Kentucky.
554
00:28:05,340 --> 00:28:11,970
I mean, of course you could make a,
uh, a bourbon like bo uh, uh, whiskey
555
00:28:11,970 --> 00:28:15,125
in New York state, but I mean, people
would still want the Kentucky thing.
556
00:28:16,305 --> 00:28:16,890
And they would, isn't
557
00:28:16,890 --> 00:28:16,970
that
558
00:28:16,970 --> 00:28:18,165
in a way they would be a black market,
559
00:28:18,165 --> 00:28:21,855
they're gonna get a, a Google
or a Facebook or winner take all
560
00:28:21,855 --> 00:28:25,215
weed company that you're always
gonna have local companies?
561
00:28:25,485 --> 00:28:26,025
I think so.
562
00:28:26,055 --> 00:28:31,035
Maybe on the retail side there would be
a way to build like a giant, you know,
563
00:28:31,035 --> 00:28:32,745
operator if it, once it does become.
564
00:28:33,554 --> 00:28:36,735
Or you know, if interstate
commerce becomes legal, I mean
565
00:28:36,735 --> 00:28:38,385
big Ag will take over too.
566
00:28:38,385 --> 00:28:42,375
I mean like the concepts of
agriculture, big Ag will take over
567
00:28:42,375 --> 00:28:45,554
and it'll be much more efficient
and the price will go even farther.
568
00:28:45,705 --> 00:28:51,645
Will will fall even farther than it has,
you know, since California legalized
569
00:28:52,665 --> 00:28:55,935
as more and more calls
to legalize psychedelics.
570
00:28:55,935 --> 00:28:57,855
We talked about Ken Casey, who.
571
00:28:58,365 --> 00:29:00,705
Was one of the pioneers of psychedelics.
572
00:29:00,705 --> 00:29:02,895
What does your book tell us about that?
573
00:29:02,895 --> 00:29:04,215
To be aware of?
574
00:29:05,145 --> 00:29:09,225
Too much per permissive legalization
or perhaps No, perhaps to
575
00:29:09,225 --> 00:29:11,415
push for more legalization.
576
00:29:11,415 --> 00:29:14,385
I mean, if anything,
that to push for more.
577
00:29:14,385 --> 00:29:18,165
I mean, the black market exists only
because we've decided that it, this,
578
00:29:18,165 --> 00:29:20,295
this form of trade should be illegal.
579
00:29:20,325 --> 00:29:20,595
Right.
580
00:29:21,075 --> 00:29:21,645
Um.
581
00:29:22,845 --> 00:29:25,365
But it does, I don't get into psychedelics
too much into the book, you know?
582
00:29:25,500 --> 00:29:25,875
No, no.
583
00:29:25,875 --> 00:29:28,935
I take your point, but I'm talking
in terms of broader lessons of
584
00:29:28,935 --> 00:29:30,435
the book, of your true story.
585
00:29:30,435 --> 00:29:30,495
Yeah.
586
00:29:30,585 --> 00:29:31,425
I mean, for sure.
587
00:29:31,425 --> 00:29:32,415
That would be one of them.
588
00:29:32,445 --> 00:29:32,745
Yeah.
589
00:29:32,804 --> 00:29:39,044
Like this sort of, um, how, why
do black markets exist at all, and
590
00:29:39,044 --> 00:29:40,605
sort of figuring that out, like.
591
00:29:42,420 --> 00:29:45,300
You know, I mean, obviously I know that
these things need to be regulated though.
592
00:29:45,300 --> 00:29:48,210
Once they are legalized, people
are taking them into their bodies.
593
00:29:48,330 --> 00:29:53,070
That's a whole other subject that is,
that needs to be debated and clarified.
594
00:29:53,520 --> 00:29:58,770
You know, um, they were supposed, it was
supposed legalization is supposed to have,
595
00:29:58,860 --> 00:30:04,200
um, increased the transparency of how.
596
00:30:05,535 --> 00:30:08,925
Weed is grown and, and there was
supposed to be this whole, there is a,
597
00:30:08,925 --> 00:30:13,815
you know, testing regimes where they,
we, we had, we know the potency, we
598
00:30:13,815 --> 00:30:18,315
know what's being used to create to in
the, in the cultivation, but there's
599
00:30:18,315 --> 00:30:22,155
some evidence that suggests that, you
know, pesticide use is even worse now
600
00:30:22,395 --> 00:30:27,435
that it may have been, you know, in the
medical two 15 medical marijuana era.
601
00:30:28,785 --> 00:30:30,555
So, I mean, it's really not succeeded.
602
00:30:30,855 --> 00:30:33,630
The whole thing probably needs to
be rethought from the ground up.
603
00:30:34,814 --> 00:30:40,754
You describe in a, in a Rolling
Stone piece that he was executed.
604
00:30:40,784 --> 00:30:42,855
Um, how have the police performed?
605
00:30:42,855 --> 00:30:46,274
Sometimes the police don't
come out of these books looking
606
00:30:46,304 --> 00:30:48,465
very smart or very decent.
607
00:30:49,125 --> 00:30:50,745
Did the police come through?
608
00:30:50,804 --> 00:30:52,635
How did they respond to this murder?
609
00:30:53,145 --> 00:30:56,145
They, I mean, they did an
exhaustive investigation.
610
00:30:56,145 --> 00:30:59,264
They came out pretty looking, pretty
well, I mean, it was done by Santa Cruz
611
00:30:59,264 --> 00:31:01,080
County Sheriff's Department, which, um.
612
00:31:02,190 --> 00:31:06,120
There's, it was the, you know,
homicide detectives, their own sort
613
00:31:06,120 --> 00:31:10,560
of small homicide detective unit
that, uh, conducted the, the probe.
614
00:31:11,130 --> 00:31:14,790
Um, and they, you know, it took, uh,
eight months before an arrest arrests
615
00:31:14,790 --> 00:31:17,220
were made, but they, you know, they
had a lot of suspects to get through.
616
00:31:18,000 --> 00:31:23,520
Um, and they found their guys, four of
whom there were four eventually arrested.
617
00:31:23,760 --> 00:31:25,560
Three, have been on trial already.
618
00:31:27,030 --> 00:31:30,300
This fourth is, is like the trial
I think is ongoing right now.
619
00:31:30,810 --> 00:31:35,310
So I wasn't able to finish the book
before it was fully adjudicated the case.
620
00:31:36,810 --> 00:31:42,150
Scott, there was a killing, uh,
another sort of assassination in San
621
00:31:42,150 --> 00:31:46,080
Francisco a couple of years ago of
another prominent tech executive and
622
00:31:46,590 --> 00:31:48,540
all the, a lot of the tech people.
623
00:31:49,754 --> 00:31:54,554
Jumped to conclusions assuming that this
guy had been murdered on the street by a
624
00:31:54,645 --> 00:31:57,284
drug dealer or some other crazy person.
625
00:31:57,284 --> 00:31:59,834
As it turns out, it was an inside job.
626
00:32:00,435 --> 00:32:07,995
Was there a lot of par a after the death,
what you call the, uh, the execution of
627
00:32:08,300 --> 00:32:08,720
mm-hmm.
628
00:32:08,804 --> 00:32:11,199
Uh, of, uh, Isha.
629
00:32:12,060 --> 00:32:14,639
Was there a lot of paranoia
within the tech community
630
00:32:14,639 --> 00:32:16,110
about what actually happened
631
00:32:16,830 --> 00:32:18,659
in the tech community
and the weed community?
632
00:32:18,720 --> 00:32:19,350
For sure.
633
00:32:19,530 --> 00:32:24,030
Um, I mean, there's just a lot of
paranoia that saturates that world.
634
00:32:24,840 --> 00:32:27,149
Just, just organically.
635
00:32:27,210 --> 00:32:29,790
I mean, there's just paranoia all
over because it's coming out of
636
00:32:29,790 --> 00:32:33,270
this, uh, uh, illegal, you know, uh.
637
00:32:33,840 --> 00:32:36,930
People had to be a fear legally from
the police and, and they had to fear
638
00:32:36,930 --> 00:32:40,260
each other, uh, in the tech world too,
like, you know, there were so many
639
00:32:40,260 --> 00:32:44,610
tech people getting into the cannabis
business that they were encountering
640
00:32:45,030 --> 00:32:47,160
interesting people all along the way.
641
00:32:47,160 --> 00:32:52,440
I mean, that's one of the reasons the
murder, thar's murder interested me.
642
00:32:52,470 --> 00:32:56,550
The story of it was that it sort of opened
a window into this secret world, you
643
00:32:56,550 --> 00:33:00,210
know, this kind of portrait of a community
in this unprecedented transition.
644
00:33:00,960 --> 00:33:01,980
Out of the prohibition.
645
00:33:01,980 --> 00:33:06,600
So you got to meet, as you followed
Thar's career in cannabis, he sort of had
646
00:33:06,960 --> 00:33:12,750
interaction after interaction with, uh,
different levels of the cannabis industry.
647
00:33:12,750 --> 00:33:16,590
It's almost like a esque novel
where he is moving through, you
648
00:33:16,590 --> 00:33:20,820
know, the levels of the society of
cannabis and tech at the same time.
649
00:33:22,350 --> 00:33:24,120
Were you ever nervous researching?
650
00:33:24,120 --> 00:33:25,410
You did it extensively.
651
00:33:25,410 --> 00:33:28,920
I know you spent a lot of time in Santa
Cruz talking to a lot of different people.
652
00:33:28,920 --> 00:33:29,520
Were you ever.
653
00:33:30,270 --> 00:33:33,659
Nervous about researching
and writing this book?
654
00:33:33,810 --> 00:33:35,129
At times, yes.
655
00:33:35,129 --> 00:33:37,800
Um, I mean, may, but on the
other hand, maybe the kind of
656
00:33:37,800 --> 00:33:39,960
p the paranoia is contagious.
657
00:33:40,379 --> 00:33:43,980
You know, at times I felt like I
couldn't decide whether the paranoia
658
00:33:43,980 --> 00:33:46,470
of other, some of the people that
I was talking to was rubbing off on
659
00:33:46,470 --> 00:33:51,120
me, sort of irrationally, or whether
it was rational to, to be afraid.
660
00:33:51,120 --> 00:33:53,939
I mean, I, at one point I did have
someone say, you know, don't, don't
661
00:33:53,939 --> 00:33:57,720
dig too deep in this specific,
um, this specific group of people.
662
00:33:58,304 --> 00:34:00,105
Don't, don't look too deeply.
663
00:34:00,105 --> 00:34:03,074
Don't try too hard to figure
out what's going on there.
664
00:34:03,074 --> 00:34:06,855
And then of course there was pretty
early on in the reporting of the
665
00:34:06,855 --> 00:34:14,355
book, I got a pretty explosive, um,
tip that, you know, caused some nerve
666
00:34:14,714 --> 00:34:19,995
nervousness for sure, as I was trying to
convince people to talk to me about it.
667
00:34:19,995 --> 00:34:24,915
But also, you know, where, do
you know how, I mean, who, do
668
00:34:24,915 --> 00:34:26,174
you know who you're talking to?
669
00:34:26,174 --> 00:34:26,839
Like there's this kind of.
670
00:34:28,005 --> 00:34:30,705
This kind of question always
and through my mind is, is this
671
00:34:30,705 --> 00:34:31,755
person telling me the truth?
672
00:34:31,755 --> 00:34:35,025
Are they connected to this dangerous
group in a way that I am not going to
673
00:34:35,025 --> 00:34:38,475
realize, you know, are, and they're not
gonna tell the truth about it, right?
674
00:34:38,475 --> 00:34:42,135
Like, if it's such a dangerous
connection that they could, didn't
675
00:34:42,135 --> 00:34:44,385
want, didn't want to divulge, right?
676
00:34:44,385 --> 00:34:48,345
And then, so I was constantly,
but again, is this the paranoia of
677
00:34:48,345 --> 00:34:50,235
the community rubbing off on me?
678
00:34:50,235 --> 00:34:52,695
Or is it, you know, are they
legitimate to these concerns?
679
00:34:52,695 --> 00:34:54,130
So I, I had to wrestle with that a lot.
680
00:34:55,049 --> 00:34:56,699
Did you ever turn to weed yourself?
681
00:34:58,589 --> 00:35:00,930
On occasion, there
682
00:35:00,930 --> 00:35:05,189
was a, well, finally, um, Scott,
the book is already, as I said,
683
00:35:05,189 --> 00:35:07,290
being described as a, as a classic.
684
00:35:07,290 --> 00:35:08,819
It's got some wonderful reviews.
685
00:35:08,819 --> 00:35:10,410
It's called a Killing in Cannabis.
686
00:35:11,940 --> 00:35:12,960
Is it a tragedy?
687
00:35:12,960 --> 00:35:15,060
Should we miss Tushar?
688
00:35:15,120 --> 00:35:17,610
Was he, uh, was he a good human being?
689
00:35:17,610 --> 00:35:18,240
Ultimately?
690
00:35:18,990 --> 00:35:21,990
I don't like to make moral, I
mean, we're all complex people.
691
00:35:22,290 --> 00:35:26,220
He had his, he had his dark side
and his, and his bright side.
692
00:35:26,400 --> 00:35:28,674
I mean, I think he was trying to
change at the end, according to.
693
00:35:29,775 --> 00:35:33,765
A number of people I spoke with,
he was aware of, you know, the
694
00:35:33,765 --> 00:35:37,785
ways in which he was behaving
badly and was striving to change.
695
00:35:37,785 --> 00:35:39,405
So, I mean, that's a tragedy, right?
696
00:35:39,405 --> 00:35:43,005
Someone who's trying to make good but
can't and then, and then it's over
697
00:35:43,905 --> 00:35:45,255
very American story then
698
00:35:46,095 --> 00:35:46,515
yeah.
699
00:35:47,580 --> 00:35:48,480
Well, there you have it.
700
00:35:48,480 --> 00:35:51,390
Scott Eden, the author
of A Killing in Cannabis.
701
00:35:51,390 --> 00:35:53,850
As I said, it's already big hit.
702
00:35:53,850 --> 00:35:58,440
Got great review in the New York Times,
which described it as an exhilarating
703
00:35:58,440 --> 00:36:00,750
drug fueled true crime thriller.
704
00:36:00,750 --> 00:36:05,070
Very much suited for our
age of true criminality.
705
00:36:05,220 --> 00:36:07,290
Uh, Scott, congratulations
on the new book.
706
00:36:07,920 --> 00:36:08,280
Thank you,
707
00:36:08,280 --> 00:36:10,410
Andrew, and uh, good luck.
708
00:36:10,410 --> 00:36:12,360
I hope, uh, you don't get tracked down.
709
00:36:14,160 --> 00:36:14,550
I'm sure.
710
00:36:14,550 --> 00:36:16,200
I'm sure I'll be okay,
but I appreciate it.
711
00:36:18,840 --> 00:36:20,220
Hi, this is Andrew again.
712
00:36:20,220 --> 00:36:22,950
Thank you so much for
listening or watching the show.
713
00:36:23,430 --> 00:36:25,890
Uh, if you enjoyed it, please subscribe.
714
00:36:26,010 --> 00:36:30,480
We're on Substack, YouTube,
apple, Spotify, all the platforms.
715
00:36:31,020 --> 00:36:35,850
Uh, and I'd be very curious as to your
comments as well on what you think of
716
00:36:35,850 --> 00:36:40,410
the show, how it can be improved, and
the kinds of guests that you would
717
00:36:40,410 --> 00:36:43,830
enjoy hearing or listening to in future.
718
00:36:43,920 --> 00:36:44,465
Thank you again.